Does Your Business Card Mean Business?
By Kevin Donlin | May 7th, 2008
I was in The Wall Street Journal yesterday in a nice article by Joann Lublin, talking about the humble business card.
My suggestion was this:
“The back side of the business card is just undeveloped real estate because it’s blank 90% of the time,” insists Kevin Donlin, a professional résumé writer and job-search author in Edina, Minn.
Fill the top half of that space with key bullets about your professional achievements, the name of a prominent prior employer and addresses for your Web page, LinkedIn profile …
“The way to make sure people read the back of your card is to ask,” Mr. Donlin continues. “Say, ‘There’s a mini case study on the back about how I beat D&B’s target by 59% in 2007 with half the budget and 71% fewer staff. Would that interest you?’ ”
Read the whole article for some good tips.
This part at the end cracked me up:
… certain recent college graduates consider any cards unnecessary in their online world. “The very definition of ‘business card’ is kind of outdated now,” a jobless 27-year-old woman reports.
Hmm. Job search wisdom from a … jobless person.
I wonder what that 27-year-old hands out to networking contacts? Her phone number on napkin? More likely, she’s not even networking with live humans and spends most of her time spiffing up her MySpace page. Just an educated guess.
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