Done Your Homework?
By Kevin Donlin | May 13th, 2008
According to a Feb. 28 2008 survey by Accountemps:
Prepping for the job interview is much more common today than a decade ago …. 79 percent of executives polled said candidates they meet with display at least some knowledge of the company or its industry, up from 59 percent in a 1997 survey on the topic.
Despite this trend, would-be employees still may be missing an opportunity to demonstrate that they’ve done their homework in their cover letters: Only 44 percent of those polled said it’s common for applicants to use their cover letter to show they’ve researched the job, up slightly from 37 percent in the previous survey.
So, are you in the smart 44% of applicants or the lazy 56%?
Which group do you think will get the attention of employers — and get hired — faster?
With tools like Hoovers.com, Linkedin.com and Google Alerts to ferret out data on companies and managers you’d like to work for, there’s no excuse for not customizing your resumes and cover letters.
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