How to Find a Job in a Recession - The New Rules of Job Hunting
By Kevin Donlin | October 20th, 2008
The economy sucks right now, with no end in sight .
Especially because, more and more, it looks like Bernanke, Paulson, et al are just making up new rules for capitalism as they go along. Pretty soon we’ll be back to using seashells for money.
Which is bad news for you if you’re looking for a job … if you play by the old rules.
The old rules of job hunting include surfing the Web for advertised jobs, emailing resumes to posted job openings, and networking with 10-20 people once or twice a month.
Here are The New Rules of Job Hunting:
- Create your own job market by contacting your Ideal Employers, regardless of whether or not they’re hiring. Find these Ideal Employers (and you ought to have a list of 20 of them) by researching Google and Linkedin, calling your local Chamber of Commerce, and asking your network of 250 people. (Didn’t know you knew 250 people? You do!)
- Set up a meeting with a hiring authority. Not to ask for jobs, but to point out 3-5 ways they might get more clients or do their work better, based on research you do beforehand. Lots of research. The most and best research you’ve done since college.
- Prove you’re worth more money than they’ll pay you in salary. When you do this, you are, in effect, selling money at a discount. (Picture yourself on a street corner, yelling: “Get your 20-dollar bills! Only $5!” Think you might draw a crowd?)
- Ask them to create a job for you, if one isn’t offered outright. Know how much salary to ask for by researching at a site like Glassdoor.
Rinse. Repeat until hired.
Those are the rules, more or less, that David Perry and I teach in our new Guerrilla Job Search Home Study Course.
Until then, here’s a quick primer on step 3 above: Prove your worth. I’ve written about this idea before, and called it, “Start work before you’re hired.”
You can learn to do it in the next two minutes. And start getting more job leads today.
Begin by understanding that getting hired for a job — any job — all boils down to one thing: proof. It’s one thing to claim you’re the one to hire. Anyone can do that. But can you prove it?
According to Nick Corcodilos, author of the best-selling Ask The Headhunter, “To get a hiring manager’s attention, you should become an expert in his business, understand the work he needs done, and find out how he would want you to do it. Then walk in and prove to him that you’re going to make his business more successful.”
Here are some examples to help you do that …
Say you’re looking for a sales job. You can research your target company and create a marketing plan, bring qualified leads to the interview, research the competition to uncover selling opportunities — or all of the above.
How about a job as a trainer or teacher? Research and prepare a sample curriculum, then deliver a mini-lesson in the interview. (I know for a fact that this works — I did it back in 1989 and got hired over 200+ other candidates.)
Want to be a writer or editor? Bring writing samples to the interview — and write up a special report about your target employer based on what your research tells you.
Scobleizer writes about this idea on his blog:
Are you a programmer? Build something and put it up! Share your knowledge on your blog (give tips you’ve learned). Are you a program manager? Those jobs will be tougher to find, but you should demonstrate that you are a great manager of people as well as that you’re expert on the kinds of things you want to do. Demo! Demo! Demo!
To get hired faster, start working before you get hired. Is this starting to make sense?
Resource: Guerrilla Job Search Home Study Course.
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