Just-released excerpt David and I did for our new Guerrilla Job Search System DVD.

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Here’s an equation that could add up to a new job for you:

Guerrilla Resume +
Guerrilla Cover Letter +
Smart Networking +
Follow-up
——————-
New Job

To get the whole story, listen to today’s podcast below, which is a brief telephone interview I did with Tony D. from Minneapolis. Tony just started what he describes as his “dream job” after brilliantly executing a Guerrilla Job Search.

Push the “play” button and listen to discover these secrets of successful Guerrilla Job Hunters:

1) Throw away your old resume
2) Network intelligently
3) Mail your resume directly to hiring authorities
4) Follow up until you hear “Yes” or “No”
5) Create your own “luck” by moving forward relentlessly

To download the MP3 file, click here.

Resource: Guerrilla Job Search Home Study Course.

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This is a developing story, but I wanted to quickly share with you an email from a reader I got today that proves the value of researching employers and then customizing them resumes and cover letters you send them.

We first spoke on Wednesday. She called to thank me for the presentation I gave last Tuesday at the Star Tribune Career Expo. 

(Tip: Almost anyone will take your call if it’s a genuine compliment. No kissing up, mind you — she was actually in the audience and had specific comments to make about my speech).

She was energized by the ideas in my presentation and ready to change her job search for the better.

Here’s her email to me — simple lessons to follow below:

> From: E. Z.
> Subject: re: …THanks
> To: “Kevin Donlin”
> Date: Friday, January 23, 2009, 12:14 AM 

>Kevin,

>Because we talked yesterday I had two job offers from two Craigs List listings both call me back within one hour!

>I did research before I sent the email, (I hadn’t done that before).

>I searched to see if there was a web site that matched the email address on Google and both gave me info about the focus of the company and service they offer and I was able to personalize the email.

>I found a phone number on the first site, I called and was able to talk to the woman hiring. It didn’t pay what I desire,but it was a good experience and gave me confidence.

>The second job offer was a great fit, we talked on the phone and I’m meeting for a Monday training event.

>Thanks!

>E.Z.

Two takeaway lessons for your job search:

1)Research every employer you apply to that you really want to work for. Not doctoral-dissertation-level research — just find out enough information so you can talk intelligently about them, their problems, and their opportunities. You’ll instantly set yourself apart from the hordes of job hunters who are too scatterbrained or lazy to look this stuff up on Google or LinkedIn.

2) Email alone is rarely enough and can never convey your true personality. The solution to both problems is as close as your phone. It is your phone. Pick it up and call employers you really want to work for, if only to give them a heads-up that your resume is coming and to drop one pertinent fact that you found in your research.

Who knows? What you think may be a quick phone call could turn into a long, friendly conversation or a telephone interview right on the spot — it’s happened to my clients and readers many times.

-=-=-=-=-

More on this as I get details from “E.Z.,” my reader, but she’s psyched up about her interview/offer meeting on Monday.

Resource: Guerrilla Job Search Home Study Course.

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Amid the “perfect storm” of employment chaos and economic hand-wringing, I submit to you …

The Perfect Job Search.

Below is an audio download of what may be the most unusual 9-minute phone call you ever hear.

And if you’re looking for a job, it may be the most valuable phone call you ever hear — of any length.

I’ve kept this in my “vault” of audios for the past week and seriously considered turning it into a CD and charging $29 for this.

It’s that valuable.

What is it?

One of my readers, we’ll call him “J.L. from Milwaukee,” took one of my ideas and ran with it. And I mean RAN …

… all the way to a new job that was created just for him.

Best part: It took him only 2.5 weeks.

He was hired just last week … in the middle of the “gathering clouds and raging storms” of economic woe, pain, and misery, according to our new president.

Whatever.

None of that slowed J.L. down.

Listen to this new podcast and you’ll discover these success secrets of successful “guerrilla” job hunters:

1) Start with clarity
2) Choose your employers
3) Send a sales letter
4) Call employers to follow up
5) Meet and get hired

And those raging economic storms?

You won’t have to get soaked anymore. Not after you listen to the podcast below.

You can be warm, dry — and employed.

Resource: Guerrilla Job Search Home Study Course.

Click here to download in MP3 format.

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Here’s how you can “enter the conversation that’s already going on in the mind of employers” and use news stories to get attention — and get hired faster.

This is a classic marketing tactic, first enunciated by Robert Collier in 1937, but it’s never been used in job hunting, to my knowledge.

Until now.

OK. Here’s the deal …

First, what news stories are on everybody’s mind this week? Obama’s pending inauguration, the water landing of that US Airways jet yesterday, and the “world’s best job” being offered by Australian tourism officials — $100,000 to live on a beach and blog about it.

Let’s use that last idea, which is all over the news and related to the idea of employment, which concerns you.

Now. How can you tie into that news story and use it to make sure your cover letter gets read?

Here’s how …

Use the following headline at the top of your next cover letter:

Australia Offers “World’s Best Job,”
Paying $100,000 to Live on a Beach,
But I’d Rather Work for YOU …

Will you have the employer’s undivided attention?

Hell yes.

Next, start your letter like this:

Dear Ms. Johnson,

Have you seen that job they’re advertising in Australia, offering $100,000 to some “lucky” soul to live on a beach for a year?

Well, after much deliberation, I’ve decided to pass on that job. Instead, I’d like to work for you at ABC Corp.

Here’s why I think my skills would benefit you and make us both as happy as clams …

The rest of the letter is up to you.

But you WILL have the reader’s complete attention, so the battle is half won.

Best part: Not only can you use this as the start of a cover letter, you can use it to start a follow-up letter that you write to any employer you’ve applied to in the last 90 days — it’s a simple excuse to get back in touch and jump-start your candidacy in their eyes.

Try this idea today and tie the next letter you write to a story in the news, which offers dozens of ideas every day.

Then, come back and share your feedback in the comments section below.

Note: David Perry and I offer secrets like these galore in our brand-new Guerrilla Job Search Home Study Course. You can try it risk-free now.

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