How to Get Hired Faster Using the Big Secret of Google

Here’s a link to a brilliant piece by Harrison Barnes that you must bookmark, read, and re-read if you want to find your next job faster.

I won’t have time to comment on all 46(!) ways he provides to help find a job, but here’s a small taste (with comments) …

When I used to apply for jobs myself, I would always go to the office supply store and purchase the absolute most expensive paper and envelopes I could. … I have received well over 1,000,000 resumes in my recruiting firms over the past 10 years and I have never seen anyone use paper like this. … The paper cost a fortune but it was something that really made my applications stick out.  It could be sitting in a pile of 500 resumes and anyone who saw a letter on this paper would reach for it and pull the resume on it right out of the stack.

Tip: Examine EVERYTHING in your job search, including:

• the paper you print your resume on,
• the content of your resume (anyone who says, “I’ve sent out hundreds of resumes for months” is probably sending out a piece of crap masquerading as a resume; it takes considerable mental effort to analyze, review, and revise their resume to make it better, so they are usually content to simply blame the economy),
• the envelopes you use (another tip: use a small, thank-you letter envelope — you’ll ethically “fool” the employer into smiling when they open it up, because only good things come in those square envelopes),
• even the stamps you use (fact: in direct mail, it’s common knowledge that colorful, commenorative stamps on an envelope cause it to get opened and acted on more often than dull, drab stamps).

Examine everything. Every. Thing.

Also this:

I have always believed in optimizing everything and the further along I have gotten in my career, the more important I have realized optimization is. Optimization means that in every single point, you are improving what you are doing by 10% or more compared to everyone else around you.

Optimization, also known as kaizen or continual improvement, is not only how Toyota came to dominate the global car market, it’s the real reason Google came to dominate Internet search.

Google runs countless tests on their site every day, pitting one new feature (Gmail, Google Alerts, Google Maps, etc.) against others, to let the market pick the winners and kill the losers.

Google experiments with hundreds of combinations of wording and graphics to find the one that make more people do what Google wants them to do.

Google started off as a good idea, but rose to prominence (and stays there) thanks to non-stop optimization. This is the big secret to their success.

How do I know this?

I’ve spent $368,406 using Google’s Adwords and their testing tools to run online ads for my business since 2004. I live this optimization stuff every day.

And there’s no doubt in my mind: optimizing your job search can set you free. Better yet, it can get you hired.

You can take a page from Google right now and start optimizing everything you do and say in your job search.

It’s simple. Ask yourself two questions at the end of every day:

     1. What’s working? Do more of that.

     2. What’s not working? Stop doing that, or change it.

All this … and I haven’t even mentioned ONE of Barnes’ 46 job-search tips. Go read them all now. 

Then, come back and get your Free Job Search Audio CD.

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This entry was posted on Tuesday, April 14th, 2009 at 1:09 pm and is filed under job search tips. You can leave a response, or trackback from your own site.