How the “Trojan Thank-You Note” Can Get You a Job Interview
By Kevin Donlin | October 2nd, 2009
If you’re looking for a job in this economy, you need to stand out from the crowd to get noticed — and hired — by employers.
Simple, right?
Well, here’s a proven “Guerrilla” way to do that, and it couldn’t be simpler.
We call this the “Trojan Thank-You Note” and it has 4 parts …
1) Get yourself a thank-you note and matching envelope. Remove the note. Keep the envelope.
2) Start your cover letter like this, “Thank you for reading this letter.” The rest can read as a very good cover letter should.
3) Fold your Guerrilla Resume and cover letter to fit them in the thank-you note envelope. (This is the “Trojan” part, because the contents are now 100% unexpected. Get it?)
4) Mail to the hiring manager, whom you’ll address by name. Hand-write the address on the envelope, in your neatest printing.
Why does this work?
Only two things come in small, square envelopes: thank-you notes and party invitations. Both are good things that put a tiny grin on your face.
Contrast this with the #10 business envelope that ordinary job seekers use to mail resumes, when they mail at all. What comes in those envelopes? Bills, bench warrants, letters from your ex-spouse’s attorney, resumes, etc. None of them good.
So, when a hiring manager gets your Trojan Thank-You Note with the resume and cover letter inside, they will feel happy and expectant as they open it. In fact, you’re using a kind of remote control to influence their mood for the better. Pretty neat, huh?
To illustrate, here’s what one Detroit woman emailed me just two days ago ….
“I mailed my Guerrilla Resume and cover letter on Monday 9/21 in a thank-you envelope.
“The general manager called at 5:15 Friday evening to tell me his sales manager was out of town but he didn’t want me to go the weekend without knowing I should expect a call early next week. The sales manager called Monday morning. I have an appointment on Wednesday.
“I had no activity [in my job search] for months. By changing my presentation, I have an interview in less than a week!”
How about that?
Resources: First of all, don’t send an ordinary resume. Those get ordinary results. Send a Guerrilla Resume.
Then, if you’re in the Twin Cities and it’s not yet Oct. 8, come see me talk about this and many other tactics at the next Guerrilla Job Search Secrets Revealed seminar.
Just added: You can see me in Milwaukee on Oct. 15.
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October 16th, 2009 at 8:03 am
This is an excellent, informative blog post! We plan to share it with our Career & Job Seeker Tweeps.
Best,
Hayley Hudson
J2B Marketing
@j2bmarketing